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An urban challenge that calls for new solutions


Every day, thousands of people pass through the corridors of offices and shopping centres, and at the end of each day, waste is left behind that often goes unnoticed. However, in a country where nearly 8.7 million tonnes of municipal waste are generated annually, of which only 2.72% is recycled whilst 39% ends up in informal dumps, Urbanova decided to take on a different role and propose a solution. It is against this backdrop that ECOS was born, a comprehensive strategy that aims to transform the way waste is managed and build a culture where materials are not discarded, but instead find a new purpose.  


1

Results that make a real difference

In 2025, ECOS enabled the recovery of 108 tonnes of recyclable waste from the communal areas of Urbanova’s corporate buildings. In our shopping centres, the results marked a milestone: over 14 tonnes of organic waste were recycled from food courts, and 2.8 tonnes of plastic bottles were recovered from corridors and high-traffic areas. But the impact doesn’t end there. Thanks to strategic partnerships with organisations such as Jireh, Sinba and Khana, the recovered waste is transformed into products with a social impact: blankets that have kept vulnerable communities warm, desks made from recycled cardboard for educational projects, and sustainable materials produced with high percentages of recycled content. What was once considered waste is now transformed into well-being and opportunity for those who need it most. 


Idea clave: ECOS is an Urbanova initiative that transforms waste into useful resources, generating positive environmental and social impact.


2

A cultural shift paving the way toward 2030

ECOS has also transformed the dynamics within our urban destinations. Recycling stations are seamlessly integrated into our offices and shopping centres, promoting cleaner and tidier spaces and strengthening a culture of sustainability within our business community. This environment fosters well-being, collaboration and productivity, and reinforces Urbanova’s role as a strategic partner that facilitates responsible practices in day-to-day operations.




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